Specialist – Customer Value Management (CVM)
Marketing
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Reference number: ATOMA-MKT-CVM-2-26 -
Job type: Permanent -
Kabul
Center
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Organisation Name: ATOMA -
ATOMA Level: 2 -
Posted: 04 Oct 2026
Job requirements
Job Requirements (Education, Experience and Competencies)
Education
- Bachelor’s Degree in Marketing, Business Administration, Economics, Statistics, Telecommunications, or a related field.
Experience
- Minimum 4-6 years of experience in CVM, Marketing, Analytics, Commercial Operations, or Telecommunications.
- Telecom industry experience is highly preferred.
Technical Skills
- Customer lifecycle management
- Campaign management
- Customer segmentation and profiling
- Churn analysis and retention management
- Revenue growth strategies
- Data analysis and reporting
- Advanced Microsoft Excel
- Power BI, Tableau, or similar BI tools
- SQL knowledge is an advantage
- Telecom products and services understanding
Core Competencies
- Customer-centric mindset
- Analytical thinking
- Commercial awareness
- Problem-solving skills
- Planning and organization
- Communication skills
- Stakeholder management
- Attention to detail
- Results orientation
- Team collaboration
Job description
Job Summary
The Specialist – Customer Value Management (CVM) is responsible for executing customer lifecycle strategies aimed at increasing customer value, improving retention, reducing churn, and driving revenue growth. The role supports customer segmentation, targeted marketing campaigns, customer engagement initiatives, and performance analysis to enhance the overall customer experience and profitability.
Duties & Responsibilities
Key Responsibilities
Customer Lifecycle Management
- Support the implementation of customer acquisition, retention, loyalty, and reactivation strategies.
- Manage customer lifecycle campaigns across various customer segments.
- Monitor customer behavior and identify opportunities to increase engagement and usage.
- Ensure effective execution of lifecycle management initiatives.
Campaign Management
- Design, execute, and monitor targeted marketing campaigns.
- Manage upsell, cross-sell, and usage stimulation campaigns.
- Evaluate campaign performance and recommend optimization actions.
Customer Segmentation & Analytics
- Develop and maintain customer segmentation models.
- Analyze customer data to identify behavioral trends and revenue opportunities.
- Monitor segment performance and recommend targeted initiatives.
- Support personalization and customer-centric marketing approaches.
Retention & Churn Management
- Monitor churn trends and identify at-risk customer segments.
- Implement retention programs to improve customer loyalty.
- Develop win-back campaigns for inactive and dormant customers.
- Track retention effectiveness and customer value growth.
Revenue Enhancement
- Support initiatives aimed at increasing ARPU (Average Revenue Per User).
- Identify opportunities for cross-selling and upselling products and services.
- Work with Product and Digital teams to create targeted offers.
- Monitor revenue performance resulting from CVM activities.
Reporting & Performance Monitoring
- Prepare daily, weekly, and monthly CVM performance reports.
- Monitor campaign KPIs and customer value indicators.
- Analyze campaign ROI and business impact.
- Present insights and recommendations to management.
Cross-Functional Collaboration
- Coordinate with Product Management, Digital Services, BI Reporting, Customer Care, Finance, and Sales teams.
- Ensure timely delivery of customer campaigns and promotions.
- Support customer experience improvement initiatives.
- Contribute to commercial and marketing planning activities.
Customer Loyalty Programs
- Support the development and management of loyalty and rewards programs.
- Drive customer engagement through targeted retention activities.
- Monitor loyalty program performance and recommend enhancements.
- Increase customer satisfaction and long-term value.
Submission Guideline
Interested Afghan Nationals can send their applications and resumes (with three valid references) by Oct 22, 2026.
Please mention the name of the position and the reference # you are applying for in your email subject line.
Applications received after the deadline and those that do not meet the requirements mentioned above will not be considered.
Only shortlisted candidates will be contacted for the interview(s).
Should you not hear from us within 14 (fourteen) days from the closing date of this advertisement, you may consider your application to be unsuccessful.