Supervisor – Marketing Services

• Supervisor Marketing Services acts as a bridge between customer analytics (CVM) and commercial product design. The role is responsible for designing, developing, and optimizing customer-centric data and voice products using CVM insights, while ensuring strong go-to-market execution, lifecycle management, and revenue growth.
• This position owns product lifecycle from customer insight and concept design to implementation, launch, optimization, and retirement.

Key performance area: core, essential responsibilities (KPA’s)

1. Product Design & Development:

• Lead the design and development of data, voice, and hybrid products based on customer insights, usage behavior, and market demand.
• Translate CVM analytics and customer segmentation into commercially viable product concepts (bundles, boosters, time-based offers, personalized plans).
• Define product attributes including pricing, validity, eligibility, throttling, bonuses, and lifecycle rules.
• Own product documentation, business rules, and approval submissions

2. CVM Strategy & Customer Lifecycle Management:

• Apply CVM principles to manage customer lifecycle stages (onboarding, growth, retention, win-back).
• Design targeted offers for specific customer segments to improve ARPU, engagement, and retention.
• Supervise personalization and micro-segmentation initiatives across marketing channels.

3. Marketing Services & Go-To-Market Execution

• Lead go-to-market planning for new and existing products including positioning, value proposition, and campaign mechanics.
• Coordinate execution across digital channels, USSD, SMS, self-care apps, and above-the-line marketing.
• Ensure alignment between product design, communication, and customer experience.

4. Campaign Management & Performance Optimization

• Oversee execution of CVM-driven and mass-market campaigns.
• Monitor product and campaign KPIs (take-up, revenue, churn impact, usage uplift).
• Drive continuous optimization through A/B testing, refinements, and offer tuning.

5. Cross-Functional Product Implementation

• Act as product owner and coordinate implementation with IT, Billing, CVM, Network, Finance, Sales, and Customer Care and other stakeholders.
• Ensure timely configuration in billing, CVM platforms, and digital channels.
• Manage dependencies, risks, and issue resolution during implementation.

6. Market & Competitive Intelligence

• Conduct ongoing market and competitor analysis on pricing, bundles, promotions, and propositions.
• Identify white spaces and differentiation opportunities for ATOMA data and voice offerings.
• Proactively design counteroffers and defensive strategies against competitor activities.

7. Analytics, Reporting & Insights Enablement

• Supervise use of SQL, Excel, Power BI, Python/R to assess customer behavior and product performance.
• Translate analytics into product enhancements and commercial actions, not just reports.
• Prepare management-level insights on product performance and growth opportunities.

8. UAT, Quality Assurance & Product Refinement

• Lead User Acceptance Testing (UAT) for new and enhanced products and campaigns.
• Validate product logic, customer journeys, charging accuracy, and system behavior.
•  Drive post-launch refinements based on customer feedback and performance data.

Interested Afghan Nationals can send their applications and resumes (with three valid references) by April 15, 2026.

Please mention the name of the position you are applying for in your email subject line.

Applications received after the deadline and those that do not meet the requirements mentioned above will not be considered.

Only shortlisted candidates will be contacted for the interview(s).

careers@atoma.com.af